Observer Interactive

Category Archives: strategy

Slow Death of Media Site Registration?

Comments Comments

Subtitle: How Facebook (and/or Other Connect Platforms) Can Help Remove Anonymity in Comments
Not speaking for my parent company on this, but I think having to register for site commenting — at least on media sites — is likely doomed to the internet archive of old practices.
Historically, there were two main reasons to require registration. They [...]

more...

Immediate, Iterative Changes

Comments Comments

Once you have your platform settled, one of the beauties of online product management is you can make iterative changes fairly quickly that can help users.
For instance, on our recent thatsracin.com launch:

Brought out no. of comments & recommendations to our rail A stories
Made the statistics/weather area area able to be shown/hidden based on [...]

more...

Thank you, NASCAR & Partners

Comments Comments

Thank you to the NASCAR team, especially Ramsey / TJ / Stu, and to all the partners and firms for asking me to speak to you today at your 2008 summit.
As promised, here is the slideshow from today’s keynote presentation. If you need a PDF copy, I am happy to send those individually.
Also [...]

more...

No One Said It Was Easy

Comments Comments

One of the smartest, most strategic guys I met in my time at Yahoo! was a guy named Ian Rogers.
Ian was (is) an unassuming leader, never accepting how what is should remain what’s next.  Yahoo! Music had just bought his company, Mediacode, and I was on the integration/next phase team.  We all were to take [...]

more...

What Exactly Is Pluck Passing Around?

Comments Comments

If you look at what’s being output in both the console and the DOM for your sites, you’ll see that Pluck is carrying around a lot more about the user than the avatar and persona link.
Here’s a bit of jQuery that helps dive into some of this data:
$(window).load(function () {
// run code
for(var i=frames.length-1; i>=0; i–){
var [...]

more...

Newspaper Video Quality and Quantity

Comments Comments

Newspapers have a great chance in today’s multimedia newsrooms to use their resources to make quality videos, yet many — who admittedly are just learning about moving pictures — make simple mistakes that are easily correctable.
Having been a part of Yahoo!’s audio/video division for seven years, I learned quickly to use our internal data to [...]

more...

GTD

Comments Comments

Getting Things Done” is not a new concept, yet it’s lost on many people who — like me and my team — have more coming at them than time to accomplish said work volume generated.

Setting up a way to handle the influx gives one time to focus on “what’s now” and “priority.” And while I’m no expert, below I’m sharing parts of my system in hopes it can help others. Your system need not follow the steps, but any system will help. [...]

more...

Distribution: Should You Twitter?

Comments Comments

I often get asked by folks inside (and outside) our building if they should get a personal twitter account or if their company should be doing more on this site. The audience appears smaller than the traditional media site, and the work to update is like a blog in that it requires attention… sometimes a lot of attention. The question to me is more, “Why would you not?” [...]

more...