Observer Interactive

Category Archives: metrics

Slow Death of Media Site Registration?

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Subtitle: How Facebook (and/or Other Connect Platforms) Can Help Remove Anonymity in Comments
Not speaking for my parent company on this, but I think having to register for site commenting — at least on media sites — is likely doomed to the internet archive of old practices.
Historically, there were two main reasons to require registration. They [...]

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Thank you, NASCAR & Partners

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Thank you to the NASCAR team, especially Ramsey / TJ / Stu, and to all the partners and firms for asking me to speak to you today at your 2008 summit.
As promised, here is the slideshow from today’s keynote presentation. If you need a PDF copy, I am happy to send those individually.
Also [...]

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Newspaper Video Quality and Quantity

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Newspapers have a great chance in today’s multimedia newsrooms to use their resources to make quality videos, yet many — who admittedly are just learning about moving pictures — make simple mistakes that are easily correctable.
Having been a part of Yahoo!’s audio/video division for seven years, I learned quickly to use our internal data to [...]

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E&P Article on Time Spent

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In August, Editor & Publisher reached out to me (via our online editor) to talk about online metrics. Today the article published. It’s well-written, takes both sides of “is it meaningful?” pretty well, yet still needs a tiny bit of clarity from my side. [...]

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