Observer Interactive

Immediate, Iterative Changes

Once you have your platform settled, one of the beauties of online product management is you can make iterative changes fairly quickly that can help users.

For instance, on our recent thatsracin.com launch:

  • Brought out no. of comments & recommendations to our rail A stories
  • Made the statistics/weather area area able to be shown/hidden based on user preference
  • Exposed the latest groups on the home page

Etc. etc. Changing small things in real time is one of the reasons I enjoy this medium as much as I do.

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